What is Instagram Marketing?

Since its launch in 2010, Instagram has taken the social media world by storm.

Its loyal users have closely followed its evolution from a simple photo-sharing app to the massive platform it is today.

With 22 percent of millennials ranking Instagram as their favorite social media platform, it’s no surprise that social media marketing professionals at trendy boutiques and high-end cosmetic companies have flocked to the platform.

Unfortunately, millennials’ favor for Instagram has been both a blessing and a curse. While many marketers are leveraging the photo-sharing network, even more, marketing professionals are focusing their efforts elsewhere, based on the assumption that their audience just isn’t there.

Does that sound familiar?

If this is you, I’m going to tell it to you straight: you’re probably wrong, and, even worse, you may be missing out on a massive opportunity.